HRC Madrid Speakers

Laura Colón is President of AstraZeneca Spain, where she leads the strategy to drive scientific development, accelerate access to new treatments, and strengthen the company’s contribution to the healthcare system, thereby consolidating Spain’s role as a priority location within the global strategy. She also serves as Site Leader for the AstraZeneca Global Hub in Barcelona, ​​a driving force for biomedical, digital, and commercial innovation in Europe. With a projected investment of €1.3 billion through 2027 and a workforce of over 1,600 employees, the Hub integrates biomedicine, data science, digital innovation, and commercial excellence, contributing to the global goal of making 20 new medicines available to patients before the end of the decade.

Her vision is rooted in the conviction that science transforms lives and that innovation only gains value when it reaches patients and strengthens health systems. Her leadership combines excellence and a results-oriented approach with a people-centric, approachable management style, fostering diverse and balanced environments, talent development, and a culture committed to sustainability and social progress.

Prior to assuming the presidency, she led the Oncology division in Spain, driving the introduction of new treatments and the expansion of indications for conditions with high unmet medical needs—achievements recognized in Merco’s 2025 Health Reputation Monitor (MRS).

Colón has over 20 years of experience in the pharmaceutical industry, having held senior roles in both Spain and international markets. She joined AstraZeneca in 2019 to lead the Lung Cancer franchise and, in 2021, relocated to Singapore to serve as International Director for the Lung, Gastrointestinal, Genitourinary, and Gynecological Cancer franchises, developing an impact-oriented, cross-functional view of the business.

Earlier in her career, she worked at companies such as Roche, Biogen, and AbbVie. She holds a degree in Psychology from the Autonomous University of Madrid and has completed executive training in business, strategy, and innovation.

María Cordón Muro is a prominent Spanish physician and executive specializing in healthcare management and senior leadership. Holding a degree in Medicine and Surgery from the University of Zaragoza, she served as CEO of Grupo Hospitalario Quirón, spearheading its national expansion.

She is currently the President and CEO of Hospital Memorial Publio Cordón, a high-complexity private medical center focused on personalized care, cutting-edge innovation, and clinical excellence. Passionate about entrepreneurship and the humanization of healthcare, she combines her hospital management role with investing in and mentoring biotechnology and wellness projects.

CEO and founder of CMG MedDev, a consultancy firm specializing in regulatory affairs, quality, and clinical research for medical devices, IVDs, and MDSW.

Carmen has over 30 years of industry experience, having worked for manufacturers and served as both an ISO 13485 auditor and a consultant. She has a track record of over 200 successful CE marking projects. Furthermore, she is an expert in IVDs, MDSW, and artificial intelligence, holding a specialization in AI in the clinical setting from Harvard University. Carmen also serves as the Spanish representative on the EU PRRC team and was named one of the "100 Leading Voices" in regulatory affairs for 2025 on LinkedIn.

Mediktor is the most accurate AI based medical chatbot for triage and prediagnosis.

President of Barcelona Health Hub

BHH is a nonprofit private association created to promote innovation in digital health and its transfer to the sector, linking startups, health organizations, companies and investors.

Member of the Board at Antai Venture Builder & Member of Antai Business Angels.

Angel investor in more than 20 Startups.

2015-2016 General Manager at Eurekaparts.com

The largest Spanish online company with a full range of garden equipment and spare parts and accessories.

20 years of experience in management.

From 1998 to 2015 holding different management positions in Europastry, the leading frozen Bread&Pastry manufacturer in Spain and Portugal. Helping the company to rise from 30 to more than 400 Millions € of turnover.

From 1996, Member of the Board in Greens Power Products, the exclusive Honda Power Products distributor for Spain. Greens has led the Agricultural, Garden and Marine power products sector since 1978.

David Marí is the Director of the Digital Health Unit at Eurecat, where he leads the strategy and development of innovation and digital transformation initiatives in healthcare. An engineer holding an MBA, he has over 20 years of experience in technology, R&D, and the management of multidisciplinary teams, bridging strategic vision, business, and innovation. He has participated in numerous European projects and regularly collaborates with companies, hospitals, public authorities, and research centers. His work focuses on accelerating the adoption of advanced digital technologies, artificial intelligence, and data-driven solutions to improve healthcare systems and generate real impact for patients, professionals, and organizations.

Eric García is the founder and CEO of GooVentures, a venture studio specializing in creating and scaling startups focused on AI applied to healthcare.

He previously founded GooApps®, a leading technology consultancy specializing in digital health, software development, and AI for hospitals, research centers, and industry companies. Notable among the companies in his portfolio is Blue Route, a startup focused on child neurodevelopment and early detection using digital technologies.

His mission is to accelerate healthcare innovation by connecting research, technology, and investment to improve care for patients and professionals.

Ester Ferrero holds a degree in Industrial Organization Engineering from the Universitat Politècnica de Catalunya (UPC) and specializes in consulting and digital transformation. Throughout her career, she has delivered projects across various sectors, such as retail and consumer goods, while focusing her expertise in recent years on the Life Sciences industry.
She brings over ten years of experience guiding organizations through transformation processes, helping to align business needs with innovative technological solutions that drive efficiency and growth.

She is currently part of ALTEN Spain, where she works on projects within the industrial and healthcare sectors. Her approach centers on maintaining a comprehensive view of business challenges to improve processes, always placing people at the core and paying special attention to their interaction with technology.

Dr. Felip Miralles is the Director of Health Technologies at Eurecat, where he drives innovation, technology transfer, and public-private collaboration to transform health and care technologies. With over 30 years of experience in R&D&i, he has led numerous international projects in digital health, artificial intelligence, medical devices, and integrated care. He is a co-founder and advisor to innovative companies such as Ephion Health and actively participates in entrepreneurship initiatives and health innovation ecosystems. His career combines research, technological development, and the creation of solutions that deliver real impact for patients, professionals, and health systems.

Isabel López Guerrero is the founder and CEO of EpisKey Medical Consulting, a consultancy based in Spain specialising in medical devices and in vitro diagnostic devices. She holds a degree in Chemistry, and has over 15 years of experience in the pharmaceutical and medical sectors. Her work covers regulatory affairs, quality management systems, auditing and training. Through EpisKey, she supports companies with MDR and IVDR compliance, ISO 13485 implementation, technical documentation, clinical evaluation and post-market surveillance. Her experience also includes regulatory support for medical device software and interactions with regulatory authorities.

Jaume Clotet is a specialist in the development of digital products and services since 1995. He founded Infini in 2020, a firm specializing in process automation and applied artificial intelligence, which recently joined Forvis Mazars to form the AI ​​& Digital Solutions practice, a division he leads as a partner.

In addition to founding and managing various digital-based companies, he has led digital services practices at KPMG and PwC. He is a visiting professor in the Information Systems Department at IESE, the founder of the Master’s program in Analytics, and a professor for the Artificial Intelligence program at ISDI.

Javier Garrido Vázquez has led high-performing teams for over 22 years in the TIC sector, particularly within the testing, inspection, and certification industry, with a strong focus on achieving business and financial objectives and driving business development.

He has extensive expertise in Key Account Management, strategic planning, innovative services, digital transformation, cultural change management, and operations leadership.

Throughout his career, Javier has developed strong experience in TIC services across a wide range of industries, including manufacturing, construction, and retail.

An IT professional and technology company executive for 15 years, Julio has been a stroke survivor since 2011 (when he was 39). He is the president and founder of the Freno al ICTUS Foundation.

Luis Cornide is the General Manager of Xolomon, a company specializing in technology for clinical research and biomedical data management.

Throughout his career, he has worked at the intersection of technology, product, and innovation, helping to digitize complex research and data management processes.

Currently, at Xolomon, he drives the integration of automation and artificial intelligence to accelerate and streamline clinical research, reduce operational burdens, and enable research teams, hospitals, and pharmaceutical companies to devote more time to generating knowledge and less to managing processes.

Marja Huiskamp is General Manager of Madrid Health Hub, a non-profit organization advancing innovation in digital health. With over 15 years of experience in strategic program management and stakeholder engagement, she builds ecosystems, fosters partnerships, and positions Madrid as an epicenter of digital health. Previously, she served as Chief Communication Officer at Barcelona Health Hub, where she successfully established the organization as a global household name in digital health. Before that, she led human rights initiatives at the Embassy of the Netherlands in Chile. As a dynamic public speaker, Marja is passionate about impactful communication, connecting with audiences, and making a lasting difference where it matters most.

Radbox is a company founded by radiologists with extensive industry experience, dedicated to providing practical, effective solutions for the various challenges facing diagnostic imaging services today. It operates primarily remotely, offering teleradiology services across all diagnostic imaging specialties and integrating with both the RIS-PACS platforms used by individual centers and its own proprietary platform.

Additionally, the company has the operational capacity to provide on-site services in ultrasound diagnostics and interventional vascular radiology. Radbox thus offers comprehensive solutions ranging from the management of diagnostic radiology services to strategic management consulting.

Director of Innovation and Digital Health Services at Adeslas, driving the strategy, ideation, design, and launch of health services leveraging AI and digitalization.

He led the launch and scaling of the health web platform and app that currently serves over 2 million digital customers.

Over 15 years of experience leading innovation and digital transformation teams across the health insurance, pharmaceutical, and consulting sectors.

Expert in innovation, digital products, digital health, and multichannel marketing and a professor of Innovation and Digital Health in the Healthcare MBA program.

Sergio Robles is the co-founder and CEO of HospitalPlanner, a SaaS platform that organizes hospital staff shifts and allows doctors to check and swap their schedules via WhatsApp, powered by an AI conversational agent.

He holds a double degree in Mathematics and Physics from the Complutense University of Madrid. He began his career conducting research with clinical data at the San Carlos Clinical Hospital, subsequently building a career in data engineering and AI; first at Olocip and later at Epta Group, where he eventually led the group's data platform. Today, he devotes all his time to HospitalPlanner.